A Future for Contemporary Art
While the Museum has seen many momentous events during its ninety-year history, the recent announcement of Preston H. Haskell’s $5 million gift in support of MOCA Jacksonville’s endowment marked one of our most historic and visionary milestones.
Yes, this gift is the largest in MOCA Jacksonville’s history and one of the single largest donations from an individual contributor to a cultural organization in the history of Jacksonville. Yet, what makes it all the more groundbreaking is the fact that Haskell was not thinking about the past or even the present when contemplating this transformative act. What makes this gift so pivotal is its focus on the future.
Helping to usher in a new era in the life of this remarkable organization, Haskell has enabled MOCA Jacksonville take its first significant step toward financial sustainability. For years to come, this contribution will help enable MOCA Jacksonville to strategically and aspirationally plan for the long term—yielding a more intentional and well-developed program, drawing and retaining the highest quality staff talent, and freeing up the staff and board to focus on shorter term financial strides.
The Museum and our generous donor desire for this important milestone to be followed by many others that will multiply its impact. It is only in the accumulation of such steps that MOCA Jacksonville will ultimately hit its stride, a stride that keeps pace with its ambitions, its commitment to artistic and educational excellence, and its indelible impact on the artistic evolution of our community for the generations to come. With this step, we begin the important process of institutional growth and maturation. It will take many more to reach the destination where MOCA’s potential is fulfilled, its contribution to the Jacksonville community maximized, and the goals charted by this first, ever-important step achieved.
While the staff works to build the endowment that will ensure the Museum’s future, MOCA Jacksonville depends on the support of members and donors today to maintain and expand the offerings for which it has become renowned.
Cultural institutions play an important role in creating a vibrant and engaged community. MOCA Jacksonville helped crystallize that role during the controversy surrounding one of the photographs in Project Atrium: Angela Strassheim, an exhibition the Museum brought to Northeast Florida with community support.
MOCA is also a cornerstone of Jacksonville’s downtown revitalization and helps strengthen the community by supporting nearly 100 full-time equivalent jobs and contributing more than $3.5 million to the local economy.
You can help the Museum broaden its impact on the community and beyond by continuing your support to ensure MOCA Jacksonville remains a thriving resource today—and tomorrow.
Marcelle Polednik, PhD
Director and Chief Curator
The Museum of Contemporary Art Jacksonville promotes the discovery, knowledge, and advancement of the art, artists, and ideas of our time.
MOCA Jacksonville, a private nonprofit visual arts educational institution and cultural resource of the University of North Florida, serves the community and its visitors through exhibitions, collections, educational programs, and publications designed to enhance an understanding and appreciation of modern and contemporary art with particular emphasis on works created from 1960 to the present.
MOCA Jacksonville is a cultural resource of and funded in part by the University of North Florida with additional funding by the City of Jacksonville; Cultural Council of Greater Jacksonville; the State of Florida, Department of State, Division of Cultural Affairs; and by the generous support of our members.
MOCA Jacksonville’s website was funded through a generous grant from the Jessie Ball duPont Fund.